- Road To Carry Newsletter
- Posts
- 🍺Powering Happy Hours One Keg at a Time
🍺Powering Happy Hours One Keg at a Time
MicroStar-King of Shared Keg Logistics
I’m amazed at how the community has grown–we crossed 1,600 readers this week. Thank you!
As always, if there’s a sector or company you’d like me to dig into, drop me a note at [email protected].
PE Playbook: MicroStar
State of Play
These days, literally everything is available as-a-service. And that applies to kegs too. Founded in 1996, MicroStar is a logistics company that provides outsourced keg management solutions to breweries across the world. Through a string of acquisitions, it has built the largest independent keg fleet on the planet—more than 6 million kegs in circulation—and partnerships with nearly every major beer distributor in the U.S.
It’s also a gift that keeps on giving to private equity. After a 13-year run under Freeman Spogli, the company completed a continuation fund in April 2025 to keep fueling its growth under PE ownership.
Let’s unpack how the company came to dominate the “keg-as-a-service” market.
Reply