Hi all — excited to share these deals, plus a job opportunity from a friend at Rogo’s Strategy & Ops group!
Brokers: got a deal you want to get in front of 5,500+ PE folks? Email me your deals at [email protected].
Brands: looking to reach a fast-growing, highly-engaged PE audience? Inquire about sponsorships.
1. Premium Liquid Supplements + Integrated Manufacturing Platform
🔗 Access Deal Materials
Interested in learning more? Contact Tomos at [email protected] to receive the full deal details.
📝 Deal Overview
Why this deal: A liquid supplements brand with strong profits. The business benefits from multi-channel sales approach and a manufacturing arm that gives buyers control over margin, quality, and product pipelines. For buyers in consumer wellness, supplements roll-ups, or DTC health platforms, company represents a platform with meaningful EBITDA
Revenue: ~$10,000,000
EBITDA: ~$2,500,000
Deal Type: Open to selling (i) brand + manufacturing together (preferred) or (ii) the brand standalone
Headquarters: U.S.
🔎 What They Do
Company is a liquid vitamin and nutritional supplements brand serving DTC e-commerce and select retail channels. Products include:
Liquid multivitamins (men, women, kids)
Joint, heart, antioxidant, energy formulas
The company also operates a GMP-certified manufacturing facility, enabling:
Parked capacity for new product launches
Vertical control over sourcing, formulation & compliance
Strong margin protection
Informed-Choice and cGMP-certified production capabilities (tested for banned substances, heavy metals)
Omnichannel sales across DTC, wholesale partners, affiliates, Amazon/online retail
💼 Recent Private Equity Deal Comps
Acquirer | Target | Date | Notes |
|---|---|---|---|
Wellful (Kainos Capital–backed) | Ancient Nutrition | Jan 2025 | Wellful, an omni-channel health & wellness platform and Kainos Capital portfolio company, acquired collagen and supplements brand Ancient Nutrition from VMG Partners |
L Catterton | Thorne HealthTech | Oct 2023 | Premium supplements and personalized health platform, in a deal valued around $680M, taking Thorne off NASDAQ |
New Mountain Capital | Vytalogy Wellness (Natrol + Jarrow Formulas) | Oct 2020 | New Mountain acquired Natrol (sleep/mood VMS brand) from Aurobindo and combined it with existing portfolio company Jarrow Formulas; the combined entity now operates as Vytalogy Wellness. |
Learn how PE firms actually do deals—from start to finish.
Road To Carry PE course walks you through the full PE deal process, not just modeling. Bite-sized videos & exercises & 40+ real-life files. For analysts, associates, or anyone interested in learning how PE firms do deals. Past alumni include associates from Carlyle, Apax, Charlesbank, and Gryphon. Click below for a free preview and 50% subscriber discount.
2. Cloud-Agnostic DevOps Automation SaaS
🔗 Access Deal Materials
Interested in learning more? Contact James at [email protected] to receive the full deal details.
📝 Deal Overview
Why this deal: A 12-year-old infrastructure SaaS platform with sticky customer base and high SaaS gross margins. For financial buyers with growth orientation, provides opportunity to scale high-margin, sticky SaaS offering. For strategics, company fits into developer platform stacks, CI/CD suites, and cloud-native toolchains.
ARR: ~$1,150,000
Gross Margin: ~80%
Net Revenue Retention: ~96%
EBITDA: ~$150,000
Deal Type: Growth recapitalization
Headquarters: California
🔎 What They Do
Company provides cloud-agnostic (AWS, GCP, Azure, DigitalOcean, Vultr, on-prem) deployment, scaling, and operations automation platform, eliminating the complexity of DevOps for engineering teams. Offerings include:
Automated application deployment and lifecycle management
Zero-downtime deployments, orchestration algorithms, managed DBs
Static site deployments, Rails-specific tooling, and container build pipelines
Support for six cloud providers and on-prem infrastructure
The platform is embedded in customer workflows:
Monthly gross churn <1.2%
Average customer tenure >4 years
Broad industry usage (SaaS, fintech, ecommerce, digital agencies, AI/ML startups)
💼 Recent Private Equity Deal Comps
Acquirer (PE) | Target | Date | Notes |
|---|---|---|---|
Main Capital Partners | Flexagon | Jul 2024 | DevOps software vendor focused on automating CI/CD and release processes for enterprise platforms (Salesforce, Oracle, etc.) |
Investcorp | Eficode | Dec 2022 | Leading DevOps consulting and managed DevOps platform provider. It’s a PE growth deal into a DevOps-as-a-service platform |
Clearlake Capital | Perforce Software | Jan 2018 | Clearlake Capital acquired Perforce Software, a DevOps tooling vendor providing version control, collaboration, and ALM products for enterprise dev teams |
Opportunity for Mid-Career IB/PE Professionals at Rogo
Interested in learning more? Send me your resume at [email protected] and I’ll forward it to my friend in the group.
Rogo’s Strategic Opportunities (“Strat Opps”) team is composed of high-performing ex-bankers and ex-investors from leading firms looking to build the future of markets, financial institutions, and dealmaking with AI. This is a high-impact team that serves as a “landing zone” for talented financial professionals at Rogo (from firms like Blackstone, Sixth Street, Lazard, and Bank of America), many of whom have gone on to fill leadership roles in the business.
On the Strat Opps team, you will be expected to drive priorities spanning the following, in close partnership with functional leads:
• Product: feature scoping and development; permissioning systems; usage analytics; enterprise integrations; UI/UX
• GTM: prospecting; market assessments and expansion strategy; deployment design; performance analysis and enablement
• Advisory: account leadership and consultative relationships; stakeholder management at strategic/enterprise accounts; thought leadership around the future of finance with AI; growth and commercials
• Finance & Ops: BD, partnerships; corporate development and M&A opportunities; strategic finance, forecasting, and analytics; investor relations and external affairs; GRC
4+ years of front-office finance experience or equivalent required
Were you forwarded this email? Subscribe to the newsletter here.
Disclaimer: Information presented herein is derived from publicly available sources and third-party materials believed to be reliable. It is provided solely for educational and informational purposes and does not constitute investment advice or a solicitation. Road To Carry is not affiliated with, nor does it represent, the seller, broker, or any other party to the referenced transactions.
RATE TODAY’S EDITION
Were you forwarded this newsletter? Subscribe here.