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State of Play

In the last decade, private equity firms have moved swiftly to consolidate the fertility clinic industry—across the U.S., Europe, and parts of Asia. 

By 2018, nearly 30% of all assisted reproductive technology (ART) cycles in the U.S. were performed by clinics affiliated with private equity platforms. Today, that share is even higher.

And while the headlines around PE in healthcare often skew negative—citing stories of over-levered hospital groups and underfunded staffing—a 2023 academic study from professors at UC Berkeley and Copenhagen Business School painted a more nuanced picture for fertility clinics. Their findings? IVF success rates increased by 13.6% following a clinic’s acquisition by a fertility platform.

Let’s unpack what’s driving private equity interest in this space—and how firms are building scale.

Investment Thesis

Private equity interest in fertility clinics is grounded in both demographic tailwinds and attractive business fundamentals.

📈 1. Favorable Demographic Trends

More people are delaying parenthood, and infertility rates are rising. In 2023, 1 in 5 U.S. women ages 15–49 experienced difficulty conceiving after a year of trying. Roughly 1 in 4 had trouble carrying a pregnancy to term.

A key driver is the rising average maternal age—making fertility support a more common (and often necessary) part of the journey to parenthood.

Source: Northwell Health

Source: BDA Partners

2. Rising Adoption via Tech + Insurance

Advances in reproductive medicine have made IVF more effective, while expanding insurance coverage has made it more accessible.

According to Global Health Economics & Sustainability, the live birth rate per IVF cycle for younger patients has climbed from 25–30% in 2000 to 35–45% by 2020.

At the same time, policy shifts have unlocked access:

  • 21 U.S. states now mandate some form of fertility coverage (vs. just 8 in 2005)

  • Large employers are adding fertility benefits (IVF, egg freezing, surrogacy) to compete for talent

  • For patients, this means more people can now afford treatments that previously cost $15,000+ per cycle

Source: Axios

Source: BDA Partners

🧩 3. Large and Growing Industry

With demand rising and technology improving, the U.S. fertility services market has grown rapidly—reaching $6 billion in size, according to Precedent Research.

Source: Precedent Research

⚖️ 4. Attractive Financial Profile

From a private equity standpoint, fertility clinics check several key boxes:

  • High customer LTV: The average cost of a single IVF cycle ranges from $12,000 to $20,000 in the U.S. (excluding medications), and many patients undergo multiple cycles – yielding high revenue from each one of the customers

  • High margins: according to BDA Partners, fertility clinic platforms generate ~33% EBITDA margins

  • Cash pay: Historically, more than half of fertility spend has been out-of-pocket

  • Limited government reimbursement risk: Unlike other healthcare verticals, fertility clinics aren’t exposed to Medicare/Medicaid pricing pressure. Most revenue comes from private insurance or employer-sponsored plans.

PE-Backed Platforms

Over the last decade, several PE-backed platforms have popped up across the globe. Some notable U.S./Europe platforms include:

Platform

PE Firm(s)

Invested

Geography

FutureLife

Hartenberg / CVC

2013 / 2021

Europe

CCRM

TA Associates / Altas / Ares

2015 / 2021

U.S.

Inception Fertility

Lee Equity / Waypoint

2016 / 2019

U.S.

Pinnacle Fertility

Webster Equity Partners

2019

U.S.

US Fertility

Amulet Capital Partners

2020

U.S.

IVIRMA Global

KKR

2022

Global

Quick Case Study: US Fertility

Among the platforms above, US Fertility (USF) stands out as a textbook example of rapid consolidation through private equity ownership.

Launched in 2020, USF was created by Amulet Capital Partners in partnership with Shady Grove Fertility—one of the largest and most well-established IVF providers in the country. Shady Grove already operated 50+ clinics across major states like Maryland, Texas, California, and New York.

From there, USF scaled quickly:

  • Acquired IntegraMed’s software business to anchor its MSO model

  • Rolled up other leading clinics: Fertility Center of Illinois, Reproductive Science Center of the SF Bay Area, IVF Florida

  • By late 2020: ~55 locations, 80 physicians

Then came a burst of larger M&A moves:

  • 2023: Acquired Ovation Fertility (backed by Morgan Stanley Capital Partners) → reaching 90+ clinics

  • Later 2023: Acquired Reproductive Medicine Associates of NY → scaling to 130+ clinics

Today, USF is the largest fertility platform in the U.S.

  • 200+ physicians

  • 105+ clinics

  • 32 IVF labs

  • 30,000+ IVF cycles per year

  • 225,000+ patients served

US Fertility is a good case study of how fertility clinics in the U.S. consolidated rapidly under various PE-backed platforms.

Looking Ahead

According to Fertility Bridge, half of all U.S. states now have three or fewer independent fertility practices. In 12 states, there’s just one.

Despite that level of consolidation, PE interest remains high. Valuations for scaled platforms are reportedly trading at 20x+ EBITDA, reflecting the strength of the sector.

Source: BDA Partners

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