This week’s edition was a reader request—thanks for the suggestion. If there’s a topic you’d like me to cover, drop me a note at [email protected]

Also, if you missed it last week, you can access the free LBO / PIPE model template and walkthrough video here

PE Playbook: Insurance Brokers

State of Play

For the past two decades, insurance brokerage has been one of private equity’s favorite playgrounds. The space checks all the boxes: fragmented, capital-light, recession-resistant, and built on recurring commissions.

And 2024 wrapped up with a high note for private equity investors. In December 2024, GTCR successfully sold their investment in AssuredPartners to Arthur J. Gallagher & Co. (NYSE: AJG), a publicly traded insurance broker, for a whopping $13.5 billion.

Let’s break down the broker model, what makes the sector so attractive to PE, and how the AssuredPartners case study illustrates the broader playbook.

Announcement

In less than a month, I’m launching Road to Carry private equity course. You’ll learn how deals actually get done from start to finish (from negotiating NDAs to modeling / analyses, to memos and documentation) — with detailed video walkthroughs, real templates, and hands-on exercises that help you think like an investor and build the skills you need to get promoted. 

🎓 I’m opening early access to a small founding cohort. If you’re an incoming/current PE associate/analyst or student, there’ll be special launch promotions.

How Insurance Brokers Make Money

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